איליה וסילקוב

Search Engine Optimization is the most important tool for increase the visibility of your business -in the web- in front of search engines. Having this in mind, it is good that you know more than 80% of users have access to different resources in the web through search engines and they use keywords for that. Keywords are the sould of searches becasue you will have back those things that you are looking for. As matter as fact, you often use these keywords based on things you know and things you don´t know and that's why when you are optimizing a website you should thinks as a searcher and not necesarily as a web content provider, writer or a web developer. In this article I would like to show you how important are keywords for search engine optimization.

People have access to resources through keywords: Keywords are the kings of the party and using keywords you will have access to those websites that you probabbly don´t know specifically their URLs. You only need to know how to have access you Google, Yahoo or Bing and there you will write any word -a keyword- that will lead you to millions resources -in different languages and formats- around the world. These resources could be PDF files, documents, blogs, websites and more.

• Keywords are the best way people interact with SE: You could write several keywords and you will have similar or different results depending on the popularity of this/these keyword(s). As matter as fact, keywords are a very easy way to find those things you need in the web.
• Through them you can understand the users´ needs: When you are making your keyword research or you are evaluating your results through Google Analytics, you could measure the rate of people finding your site through an organic search -not refferal or direct traffic-
• You could empower your business through keywords: When you use your keywords wisely and people are finding your website through keywords, it evidently is going to impact positively your business and will give you a ton of benefits.